https://www.youtube.com/watch?v=lvzWIFJUnII
The penchant of Apple iPhone users towards app is something that the
world knows. In 2015, US iPhone users spent almost 85% of their time in
apps; their monetary spending per app equalled $35 (including the
amount paid as the cost of the applications as well as in-app
purchases), according to Sensor Tower, company involved in marketing of
apps. So with every iPhone launch, there comes a unique sort of
challenges and opportunities to businesses and their technology partners
involved in catering to their need of iOS app development.
Let’s watch that impact in the context of iPhone 7 and 7 Plus sales and
adoption. The iPhone model was launched on September 7, 2016.
Kantar
Worldpanel ComTech observes a proportionate rise in the iOS adoption
with the increased sales of new iPhone 7 and 7 Plus models in the US in
the month of September. Of the overall sales of smartphones in the
month, the new models succeeded in bagging 17.1% of the pie and emerged
as the best selling smartphone in the country. In the premium range, out
of every 3 sold smartphones, 2 were of iPhone. In the same period, the
iOS market share witnessed a 5.2% percentage point gain. According to
the research firm, iOS alone claimed 34.2% of the US market.
What Swift app development has
to do with iPhone 7 and 7 Plus launch or sales? Apparently, both
models, which have completed 100 days into the market, are a key driver
behind the adoption of iOS 10, the latest and the most hyped operating
system which pushed an array of new features and tools to empower users
to interact with their phone and apps in ways that individuals,
businesses and iOS developers had hardly perceived in their wildest dreams.
Topic You Would Love to Read : iOS 10 Unlocks New Opportunities for Every iPhone Application Development Company
However,
the newly introduced iOS 10 capabilities (like controlling an app with
Phone, Maps, Siri and Messages) can be harnessed best when the coding of
the app is based on Swift 3, the latest programming language by Apple. However, there are two prerequisite conditions: first, iOS Swift development should
be pursued using Xcode 8 IDE (Integrated Development Environment); and
second, app developers must implement the right APIs as available with
iOS 10 SDK. Apart from this, they must pay attention to the UX (User
Experience) aspect in order to drive user engagement and conversion.
Recommended Reading: What One Billion Users Expect from an iOS App Development Company Today
Opportunities for Businesses
Increase
customer engagement. If you are a business owner, allow your customers
to interact with your app using Siri. Interestingly, the Siri innovation
enables you to discover more ways to reach out to your customers.
Services such as audio or video calling, messaging, sending or receiving
payments and booking a ride can be made accessible via Siri.
Maps
will now endorse your brand. Sounds strange? But yes, next time, your
customers looking for your business store or service on Maps, will get
to know about your app automatically. Maps will recommend them of the
app you offer, the very moment users look for the relevant service.
Likewise, your app will be recommended by Siri to users who are looking
for services or products that you can offer.
Challenges for iOS App Development Service Providers
Your iOS developer
must know how to make desired things happen that will enable businesses
to unleash the power of technology. He or she must possess skills to
integrate your app with the Apple’s legacy app as per requirement. In
this regard, iOS 10 facilitates a range of technologies with its iOS SDK
(Software Development Kit) and Xcode IDE (Integrated Development
Envrionment). However, the iOS developers, who are moving from
Objective-C must polish thier skills while working with the latest Swift
3.
While on the one hand, Apple is generous, offering everything
that adds to the convenience of users, businesses and developers, while
on the other it’s a strict ringmaster that knows how to check those who
don’t stay in compliance to the UX or other policy. Around 46% of apps,
of the total submitted between 2008 to 2015, were rejected by it.
Interested in iOS Swift app development using Swift? If yes, get in touch with Root Info Solutions now.
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