App engagement is definitely the new metric that has to be monitored
by retailers and business owners. As much as 42% of m-commerce sales are
generated through mobile apps – a fact that undisputedly establishes
the importance of mobile application development for modern business
marketing. Here is another fact for you - The iPhone as a gadget has
close to 150 million users across the world – a share of more than 16%
of the global smartphone market. With such a huge user base, enterprise
owners across the world are scrambling to develop iPhone based
applications for their business so as to reach this large audience. In
fact, iPhone app development has been instrumental in ushering a drastic
change in the current business scenario. Let us see how.
# Opening up new revenue sources
The number of people using an iPhone to shop for products and look
for information is staggering; and businesses today cannot afford to
miss out on tapping into this ever-growing consumer base. Customers can
download and purchase products, or can hire services directly from the
app, which will, in turn, generate large chunks of revenue. A fantastic
feature – push notifications – will constantly remind customers of the
products and services, acting as a trigger for impulse shopping. This
certainly will roll-in good sales and growth for your business.
# Making businesses more accessible
Using an iPhone app to promote brands helps to strengthen business
relations with clients and retain them for longer. iPhone app
development is the most expedient method for this niche of users to
connect to the web and find what they need – a fact that is regularly
capitalized upon by businesses to make their services or products easily
accessible to customers at any given time. Having an iPhone app has
definitely made businesses easy to reach.
# Making marketing efforts more targeted
Getting an innovative iPhone app developed is also important for
directing the marketing efforts of a business in the right direction.
This amazing technology will keep clients and customers updated with the
latest trends, fresh arrivals, offers/discounts and everything else
being offered by a brand.
# making customer service more expedite
Another crucial element where a mobile application can help your
business to strengthen is customer service. Using an iPhone app to
connect with the consumer base of a business 24/7 is an excellent idea.
Companies these days also offer extended support to clients by granting
direct access to service reps through the app.
The numbers of satisfied customers are directly proportional to the
elevated growth of the company. Custom-designed iPhone apps have
definitely helped businesses over the past few years in winning
customers' hearts and increasing market share. In fact, today, it is
vital to get a professional iPhone app developed for a business to
amplify sales and augment revenue. They are now pretty much a staple for
the digital marketing efforts of any business to grow.
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